{"id":13414,"date":"2026-04-10T08:59:28","date_gmt":"2026-04-10T06:59:28","guid":{"rendered":"https:\/\/atagbenelux.com\/?p=13414"},"modified":"2026-04-10T09:02:12","modified_gmt":"2026-04-10T07:02:12","slug":"hisense-in-beeld-bij-huis-gemaakt","status":"publish","type":"post","link":"https:\/\/atagbenelux.com\/nl-be\/hisense\/hisense-in-beeld-bij-huis-gemaakt\/","title":{"rendered":"Hisense in beeld bij Huis Gemaakt"},"content":{"rendered":"\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<p><br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:35% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/atagbenelux.com\/wp-content\/uploads\/2026\/04\/Visual-insta-hgm-819x1024.jpg\" alt=\"\" class=\"wp-image-13492 size-full\" srcset=\"https:\/\/atagbenelux.com\/wp-content\/uploads\/2026\/04\/Visual-insta-hgm-819x1024.jpg 819w, https:\/\/atagbenelux.com\/wp-content\/uploads\/2026\/04\/Visual-insta-hgm-240x300.jpg 240w, https:\/\/atagbenelux.com\/wp-content\/uploads\/2026\/04\/Visual-insta-hgm-768x960.jpg 768w, https:\/\/atagbenelux.com\/wp-content\/uploads\/2026\/04\/Visual-insta-hgm-1229x1536.jpg 1229w, https:\/\/atagbenelux.com\/wp-content\/uploads\/2026\/04\/Visual-insta-hgm-1638x2048.jpg 1638w, https:\/\/atagbenelux.com\/wp-content\/uploads\/2026\/04\/Visual-insta-hgm-scaled.jpg 2048w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Hisense werkt mee aan het populaire VTM-programma\u00a0<em>Huis Gemaakt<\/em>. In dit renovatieprogramma strijden koppels om hun eigen woning te winnen, waarbij inrichting en woonbeleving centraal staan. Dit maakt het programma bijzonder relevant voor Hisense, omdat onze producten op een natuurlijke manier ge\u00efntegreerd kunnen worden in het dagelijkse leven en interieur van de deelnemers.<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Hisense in elke woonruimte<\/h3>\n\n\n\n<p>Tijdens de afleveringen komen verschillende Hisense-producten duidelijk in beeld. Van het unboxen van televisies tot de plaatsing in de woonkamer: de toestellen maken actief deel uit van het verhaal van de deelnemers. De gebruikte TV\u2019s en soundbars worden niet alleen visueel sterk in beeld gebracht, maar ook functioneel ingezet binnen de inrichting van de woningen. Zo is Hisense onder andere zichtbaar in aflevering 10 op 1 april, aflevering 11 op 6 april en aflevering 12 op 8 april.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Verschillende touchpoints<\/h3>\n\n\n\n<p>Daarnaast zorgen herkenbare brandingmomenten ervoor dat Hisense meerdere keren expliciet wordt benoemd. De televisies spelen ook een duidelijke rol tijdens de jurymomenten, waarbij beelden van de koppels via de toestellen worden bekeken en besproken. Hierdoor ontstaat een geloofwaardige gebruikssituatie waarin de producten niet alleen zichtbaar zijn, maar ook effectief deel uitmaken van de ervaring binnen het programma. Deze herhaalde aanwezigheid versterkt de herkenbaarheid van het merk bij de kijker.<\/p>\n\n\n\n<p>Naast de integratie in het programma zelf, wordt de samenwerking versterkt via een bredere campagne. Zo is Hisense zichtbaar in een billboardcampagne rond het programma en wordt de samenwerking ook ondersteund via verschillende communicatiekanalen, zowel online als in-store.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Verder bouwen aan merkbekendheid<\/h3>\n\n\n\n<p>Met deze samenwerking zet Hisense opnieuw een sterke stap in het vergroten van zijn zichtbaarheid bij het Vlaamse publiek. Bovendien vormt dit een interessant momentum richting het Wereldkampioenschap, waarbij het merk als offici\u00eble sponsor verder bouwt aan zijn herkenbaarheid en positie bij een breed publiek.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hisense werkt mee aan het populaire VTM-programma\u00a0Huis Gemaakt. In dit renovatieprogramma strijden koppels om hun eigen woning te winnen, waarbij inrichting en woonbeleving centraal staan. Dit maakt het programma bijzonder relevant voor Hisense, omdat onze producten op een natuurlijke manier ge\u00efntegreerd kunnen worden in het dagelijkse leven en interieur van de deelnemers. Hisense in elke [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":13492,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":""},"categories":[55,1],"tags":[59],"class_list":["post-13414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hisense","category-non-categorise","tag-nieuws"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hisense in beeld bij Huis Gemaakt - ATAG Benelux<\/title>\n<meta name=\"description\" content=\"Hisense werkt mee aan het populaire VTM-programma\u00a0Huis Gemaakt. 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